Field Reports

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora.

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February.

Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes.