Field Reports

Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign.

The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.