Magazine

Five reasons you should join us in Chicago this fall for our flagship event.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.