The commerce marketing industry is undergoing massive transformation — not just in the ways that shoppers engage with brands across an increasingly complex ecosystem, but also in how the role of the omnichannel marketer continues to shift.
To keep pace with that change, we too at the Path to Purchase Institute are continuing to evolve, right there alongside you, with aim to better serve the needs of our industry.
So far this year, we’ve already introduced several new departments to this magazine (think The New Consumer, In-Store Experience and Brand Watch, to name a few) in order to paint a more complete picture of the shopper journey and its myriad touchpoints. In addition to those new departments, we’ve also taken a deep dive into our exclusive research — both B2B and consumer — to offer our audience the latest insights and analysis on the topics that are top of mind for marketers (check out our latest data on the “State of Retail Media,” and be on the lookout for the September/October issue for our findings on consumer engagement with retail media). And speaking of hot topics, be sure to flip to our Social Commerce Playbook, and don’t miss the feature on the 10 trends shaping the future of consumer engagement.
With this July/August issue, we are proudly introducing the full “refresh” of our brand — complete with an updated logo and a new name for the magazine that brings our offerings together all under one powerful umbrella: the Path to Purchase Institute. This magazine — now called P2PI Magazine — is just one of the many ways the Path to Purchase Institute will continue to serve the rapidly evolving world of commerce marketing. In addition to tracking the latest news, trends and insights, our commitment to the industry is anchored in offering a robust member community that gathers the top thought leaders in the field for education, inspiration and connection.
As part of our brand’s revamped look and feel for both the logo and magazine, we’re also launching a brand-new website experience to usher in this new era for the Path to Purchase Institute. Debuting in mid-July, our two websites (P2PI.org and PathtoPurchaseIQ.com) converge into one powerhouse site — P2PI.com — that will be much easier to read and navigate. In addition to delivering a smoother performance and a premium mobile experience for all our readers, Path to Purchase Institute members also will be able to easily access the full depth of member perks and bonus content all on the same site, with a simple click of the login button.
Whether you’ve been reading this magazine for years or this is the first issue you’ve seen — welcome. We’re excited to partake in the journey with you, transforming together in this new era of commerce.