Magazine

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

Editorial Director Jessie Dowd wonders if cannabis will be the disruptor that turns the BevAlc, Big Pharma and wellness industries on their heads.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

Five reasons you should join us in Chicago this fall for our flagship event.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.