Insider Intel: Selfies at Walmart Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning. In-Store Experience: Best Buy’s Experiential Format New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics. Member Spotlight (September-October 2022) A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina Shopper Engagement with Retail Media Our proprietary research allows you to dig into retail media from the shopper’s viewpoint. P2PI LIVE & Expo Sneak Peek Want to know what to expect at P2PI LIVE? Here’s the inside scoop … Solutions & Innovations (September-October 2022) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. On Trend: Social Shopping We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space. The New Consumer (September-October 2022) A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors. Research Shows Why In-Store Audio Marketing Generates Results Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report. P-O-P Showcase Our gallery presents a sampling of eye-catching and effective in-store activations. First Previous 22 23 24 25 26 Next Last
