Magazine

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Here are four questions brands should use to ensure strategic growth.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.

From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.