Shrinking the E-Commerce Path to Purchase: Understanding and Amplifying the Impact of Product Detail Page Images With AI

3/14/2025

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Monday, April 14, 2025 2:00 PM EDT

As retail media, webrooming and the always-online shopper continue to blur the line between the physical and digital shelf, brands are investing heavily to capture consumer attention. Yet, one of the most overlooked and underoptimized aspects of these efforts lies at the bottom of the funnel — product detail page images on Amazon and other online marketplaces, which can be the deciding factor in a purchase.

Join Vizit, the Path to Purchase Institute and Boiron on April 14 to explore the power of product page imagery and how AI can enhance its impact. You’ll learn:

How the usage of imagery and AI on the digital shelf is evolving.
How the right image order drives higher conversion rates and sales.
Ways AI streamlines image testing, reducing time and costs.
A proven framework for incorporating AI-driven image optimization across new product launches, seasonal merchandising, retail media campaigns and ongoing PDP refreshes.
Strategies to gain internal buy-in and unify teams around AI.

Plus, don't miss a live Amazon PDP image carousel optimization that showcases how to enhance PDP images for higher conversions in sponsored search campaigns — featuring a registrant-submitted Amazon listing and search term.

Speakers: