From Print to Performance: How Retail Media Is Reinventing the Weekly Ad

Retail media is surging, but one of the most valuable channels in grocery retail remains untapped: the weekly ad. In this session, Adam Zimmerman, Co-Founder at Ideal, will introduce the industry's only digital circular ecosystem built specifically for retail media. He’ll explain how Ideal is replacing static PDF ads with a dynamic, database-driven experience that unlocks entirely new retail media opportunities. The platform enables CPGs to embed rich, personalized content; target audiences with precision; and dynamically optimize content placement based on shopper engagement — all while driving traffic and across individual retailers or national ecosystems.

Speakers:

• Adam Zimmerman, Co-Founder, Ideal

• Jacqueline Barba, Digital Editor, Path to Purchase Institute

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