03/05/2017
Petco Plays in the Puppy Bowl
While most retailers spent the lead-up to the National Football League's Super Bowl plugging party needs and licensed apparel, Petco activated its sponsorship of Animal Planet's "Puppy Bowl XIII" to kick off a new marketing campaign.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing