2020 Design of the Times Finalists

The Path to Purchase Institute is delighted to announce that 26 in-store marketing campaigns have been named as finalists in the 2020 Design of the Times Awards competition. The winners will be unveiled on Oct. 7 as part of a virtual celebration.A panel of judges from product manufacturers, retailers and agencies gathered virtually July 28-30 to determine the finalists from scores of entries in this year's DOT program, which celebrates the most effective in-store activations of the previous year in recognition of the critical role P-O-P activity plays in successful shopper marketing initiatives. Click here to download the list of finalists.Judges reviewed and scored entries across nine awards categories representing the most important objectives that in-store marketing programs can achieve. The entries represent executions at multiple retail channels including consumer electronics, convenience, drug, mass merchants, specialty, supermarket/grocery and warehouse club. A full list of the finalists is attached at right. Finalists are also listed below:Best Brand Building ProgramInternational Paper Retail Packaging and Display — Dr Pepper Sweet Rewards Beverage CenterInternational Paper Retail Packaging and Display — 2018 Budweiser Prohibition Holiday ProgramWestRock — Gleem Pallet DisplayBest Collaborative Program (Cross-Brand or Cross-Manufacturer)Eastwest Marketing Group/Pratt Industries — 2019 Nabisco Share Your Joy With Us Holiday DisplayImageworks Display/Energizer Brands — Kroger Battery CenterInternational Paper Retail Packaging and Display — Revlon Colorstay Full PalletBest Collaborative Program (Retailer-Manufacturer)Trans World Marketing — PING Fitting CartWestRock — Coca-Cola Gingerbread Brand WallBest Merchandising SolutionMenasha — Trident Vibes Launch FamilyPeachtree Packaging and Display — Black Box CoffinWestRock — Native Bathtub EndcapBest New Product IntroductionDesign Phase Inc. — LG Meijer TV WallImageworks Display — Optimum Motion SignInternational Paper Retail Packaging and Display — Walmart Hatchimals Pixies Drop-In EndcapBest Sales-Driving SolutionHMT Associates, Inc. — Baker's Deliciously Indulgent, Delightfully Simple Holiday CoolerInternational Paper Retail Packaging and Display — 2019 Hershey Halloween ArchwaySaatchi & Saatchi X/Spin Master — Walmart Monster Jam Launch Dump BinTrans World Marketing — Dr. Scholl's Custom Fit OrthoticsBest Shopper Education ProgramDesign Phase Inc. — LG ThinQ Interactive Floor and Counter KiosksTrans World Marketing — Custom Golf Fitting ExperienceBest Shopper Experience ProgramDesign Phase Inc. — LG Best Buy NanoCell/Soundbar EndcapGreat Northern Instore — Mattel-Fisher Price Rescue Hero Photo Op Walmart PalletWestRock — Coke 4x4 Iconic EndcapBest Shopping SolutionGreat Northern Instore — Kroger Back to Campus PalletGreat Northern Instore — Kellogg's 2x4 Grab-and-Go DisplayWestRock/Colgate-Palmolive — Colgate Target Optic White Advanced EndcapPath to Purchase Institute members can view a gallery of all the 2020 Design of the Times entrants here.The ultimate winners of this year's competition, which were determined through a recent second round of judging, will be announced live during a virtual awards ceremony taking place on Oct. 7. Attendees will be the first to learn which finalists earned Platinum awards in each category and which one earned the top Best of the Times designation. They also will be able to vote for their own favorite campaign to determine the first-ever People's Choice winner. Register here for the virtual celebration.For more than 25 years, the Design of the Times has honored leading consumer product marketers, innovative agencies and creative P-O-P design firms for their exceptional in-store marketing executions.

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