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Path to Purchase NOW Series 2023

Register for the webinar series that tackles the latest retail topics, including shoppable media, health and well-being, cannabis retail, consumer trends and shopper behavior.

Consumer Trends & Shopper Behavior

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How are consumers responding to the latest economic conditions, and which habits are changing as a result? Join a brand and analyst panel as they discuss what's happening at physical retail, including takeaways from foot traffic data. The group will also discuss what challenges have arisen along with solutions for brands to consider.


  • Phil DeConto, Vice President, Customer Marketing, Ferrero
  • Cassie Howard, Senior Director of Category Management and Marketing, Sunkist Growers
  • RJ Hottovy, Head of Analytical Research,
  • Charlie Menchaca, Managing Editor, Path to Purchase Institute 

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40 Under 40 Winners Panel: The Up-and-Coming Leaders in Omnichannel Marketing

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The up-and-coming executives in commerce marketing are ready to share their knowledge with you. Join some of our 40 Under 40 Class of 2023 as we explore emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior. We’ll also dig into how this next generation of leaders is rewriting the rules of shopper marketing, mentorship and lessons learned.


  • Carolina Bethencourt, Customer Marketing Manager,  Bacardi USA
  • Carter Jensen, Senior Manager, Digital Experience Strategy, General Mills
  • Richard Rodgers, Director, Marketing, Keurig Dr Pepper Canada