Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.
Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.
Consumers will see curated content and editorial advice from CNET experts across Best Buy channels, and advertisers will be able to share ad spaces across both partners' assets.
Instagram Uploader allows brands and retailers to repurpose and convert existing stories, posts and reels into shoppable experiences hosted on their own websites.
