Mobile Technology

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.