Consumer Analytics

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.

Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.

This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.