Consumer Analytics

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.

Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies.

The burning inquiries include targeting, measurement and investments.

Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.