Consumer Analytics

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.