Illuminated Displays or Signs

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: D.G. Yuengling & Son, Pottsville, Pa.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 645
Comments: A backlit eagle and neon combine to brightly illuminate the brand and provide readability from distances up to 250 feet. Sales of the brand are growing more than 10% annually.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 1,225
Comments: Targeting 21- to 27-year-olds at music-oriented on-premise accounts, the MGD music guitar links imagery of a vacuum-formed guitar with a bright white neon MGD logo.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,125
Comments: This display for sports bars features an actual backboard and rim framing an illuminated, vacuum-formed ball. It was one of the top volume orders in the Coors Light program.

Retail Category: Transportation
Display Type: Freestanding: Permanent
Client: Pep Boys, Philadelphia
Producer: The P-O-P Shop, Pennsauken, N.J.
Size of Run: 630
Comments: The colors and oversized spark plug stand out against the black styrene base of this two-sided floorstand. Chosen for its durability, the styrene was die cut to provide a more dimensional look. A red LED light flickers on both sides to enhance the spark plug.

Client: Squire Boone Village, New Albany, Ind.
Introduction: January 2002
Construction: Fiberoptics, acrylic, aluminum
Distribution: Candy retailers nationwide
Comments: Squire Boone Village produced its own displays for its Rock Crystal candy line. The goal was to draw attention with light and action incorporated into the display.

Retail Category: Supermarket: Non-Food Items
Display Type: Freestanding: Temporary
Client: World Kitchen Inc., Elmira, N.Y.
Producer: Packaging Corp. of America, Lancaster, Pa.
Size of Run: 500
Comments: "Grilla Jo" features red flashing eyes behind his sunglasses to help attract attention. Sales from the grilling accessories display have been better than anticipated and retailer interest was higher than expected, according to the contest entry form.

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Retail Category: Eating/Drinking Establishments
Display Type: Counter: Permanent
Client: AriZona Beverages, Lake Success, N.Y.
Producer: AriZona Beverages, Lake Success, N.Y.
Size of Run: 1,000
Comments: Since the energy drink is packaged to look like a rocket, the display was designed to look like a launch pad. Smoke appears at the bottom and plasma streams flash in the dome.

Retail Category: Electronics/Entertainment
Display Type: Permanent Signage
Client: Nintendo of America Inc., Redmond, Wash.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 260
Comments: To add a dynamic visual within a competitive retail environment, this GameCube sign layered a screenprinted background and argon neon to enhance the "GameCube" copy. The cube logo is printed on PETG and backlit with an argon tube.