Illuminated Displays or Signs

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Kellogg's cereals
Objective: To draw attention to on-shelf coupons.
Introduction: February 1998
Construction/Materials: Chipboard, two LED lights and plastic clip for coupons
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

A lighted mirror for Modelo Especial combines a backlit sign with a mirror for a high-end permanent P-O-P piece.
Producer: Advanced Mirror, Vernon, Calif.

Client: Giro Sport Design, Santa Cruz, Calif.
Product Promoted: Giro Exodus RL bicycle helmet
Objective: To create a display that will showcase the helmet and accentuate its ventilation. The contemporary design furthers the Giro image in the marketplace.
Construction/Materials: Base, floor, top and bottom head form are vacuum formed; logos are white translucent polystyrene illuminated by 10-watt light bulbs; bottom of base is 1/8-inch black masonite with 9-inch diameter black turntable attached
P-O-P Company: Mirro Products Co., High Point, N.C.

This double-sided neon sign was developed to gain exposure both inside and outside an account using the familiar Corona bottle and a lime.
Producer: GHN, Aliso Viejo, Calif., a subsidiary of Everbrite Inc., Greenfield, Wis.

Client: Miller Brewing Co., Milwaukee
Producer: Gage In-Store Marketing, Minneapolis
Marketing Objective: The goal for the on-premise display was to offer something relevant to Miller Lite's targeted customers (males ages 21 to 24) that would aesthetically fit into the accounts they frequent.

Client: McDonald's Corp., Oak Brook, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: The display was created to improve service at the drive-thru window. It displays and confirms an order as it is placed.

Thomson-Leeds Company Inc.
Duracell USA
Comments: This display's unique shape was created to reinforce a new battery product's high-tech image. While distinctive in appearance, this prepack display is easy to load and refill. Flashing lights attract attention and the brochure pockets enable consumers to learn more about the product. This display exceeded original placement objectives by more than 50 percent.

Client: Jaguar Cars
Products Promoted: Jaguar automobiles
Display Description: Jaguar Illuminated Flat Plate Engine Floorstand
Distribution: Dealer showrooms
Objective: To reinforce Jaguar's repositioning and the company's "New Breed" and "Passion of the People" themes.
Introduction: September 1997
Construction/Materials: Wood, metal, glass, edge lighting
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: Cadillac Motor Car Division
Products Promoted: Cadillac DeVille cars
Display Description: Luminaire Ultra Backlit Graphic Display Illuminators
Distribution: Dealer showrooms
Objective: To use multiple backlit graphics to enhance sales presentations in dealer showrooms.
Introduction: February 1997
Construction/Materials: Fluorescent lamps and ballast, extruded aluminum body, aluminum back panel, acrylic face
P-O-P Company: Clearr Corp., Display Division, Minnetonka, Minn.