Illuminated Displays or Signs

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Location: Ultramar Diamond Shamrock stores throughout South and Southwestern United States and California
Display Description: Armour Grill Express sign
Objective: To bring awareness to hot dogs cooked on a rotisserie.
Introduction: February 1997
Construction/Materials: Artlite plates; oval-shaped, double-sided, vacuum-formed lightbox
P-O-P Company: Artlite International, Indianapolis

Client: British American Tobacco Co., Ohain, Belgium
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Division: Permanent, Cigarettes - Illuminated
Size of Run: 106
Objective: To increase brand identification in an arena where smoking is not prohibited. Because fiberoptics are bright and incorporate light and motion, this unit is effective in increasing brand identification.

Client: Dribeck Importers, Greenwich, Conn.
P-O-P Company: Universal Electric Sign Co., Maspeth, N.Y.
Division: Temporary, On-Premise - Illuminated or Motion
Size of Run: 2,000
Objective: To design a creative on-premise and off-premise display that reinforces the Beck's brand. To focus on the bottle and generate increased awareness of the brand.

Client: Wrangler, Greensboro, N.C.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Apparel and Sewing Notions
Size of Run: 150
Objective: The sign was designed to instantly inform consumers that Wrangler Rugged Wear is available in the store. It helps facilitate traffic toward the clothing area and has helped increase sales.

Client: Guinness Import USA, Stamford, Conn.
P-O-P Company: Neon Technology Corp., Chicopee, Mass.
Division: Permanent, On-Premise - Illuminated or Motion
Objective: To increase sales across all market segments and industry categories. This sign is produced in a slim aluminum frame, has no exposed tubes or wiring and can be placed at the point-of-purchase or used as a wall or window hanging.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: The client wanted to create a highly visible focal point from which to highlight the product logo and reflect the brand image and the theme of "An American Original." The unit has received overwhelming acceptance and numerous requests for additional units, according to the entrant.