Countertop Displays/Mats

Client: Great Brands of Europe, Stamford, Conn.
Product Promoted: Evian Bottled Water
Objective: To create a display that enables convenience store retailers to increase inventory by using new in-store locations, maximize impulse sales and solve their out-of-stock problems with bottled water. This merchandiser can be assembled vertically or horizontally and can be used in multiple configurations throughout the store.
Introduction: March 1998
Construction/Materials: Injection-molded high-impact polystyrene

Product: Mountain Air Filter Registers
P-O-P company: Wilton-Connor Packaging, Charlotte, N.C.; Creative Energy Inc., Johnson City, Tenn.
Distribution: Home centers, mass merchants, drugstores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Best Dressed Homes has created a variety of display options for its Mountain Air filters to make them appealing for a broad range of home center stores, mass merchants and drugstores.

Retail chain: Wal-Mart Stores Inc.
Marketer: Sharp International
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Purpose of display: As part of a tri-vendor program, this countertop display was made exclusively for Wal-Mart to showcase three different watch brands.

Client: Seiko/Pulsar, Mahwah, N.J.
Distribution: Hip hop shops, alternative sport stores and trend-setting retail environments
Size of Run: 500
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Jewelry

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Tasco Sales Inc., Miramar, Fla.
Distribution: Mass merchants and independent sport optics retailers
Size of Run: 2,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Sports Equipment
Objectives: To launch a new line of binoculars and secure space for the line, while educating consumers on the features of the product and on the incentive of a free "countdown to the millennium" clock with a purchase.

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Client: Braun Inc., Woburn, Mass.
Producer: Mechtronics Corp., Stamford, Conn.
Marketing Objective: To introduce a revolutionary new plaque remover while reinforcing the client's category leadership position by emphasizing the 3-D technology. This high-end unit for Braun's new Oral-B 3-D Plaque Remover System emphasizes the product's 3-D technology and helps reinforce Braun's category leadership position.