Countertop Displays/Mats

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: ChapStick products
Objective: The display had to have a small footprint, offer 96 pieces of ChapStick products, build brand equity, be easy to refill and be cost-effective. The client wanted to be more visible in the convenience store industry.
Introduction: July 1998
Construction/Materials: Injection-molded parts with a mounted, printed litho label
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Client: Estee Lauder Inc., New York
Distribution: Department stores
Producer: IDMD Manufacturing Inc., Toronto
Division: Semipermanent, Testers
Objectives: To introduce a new line of lipstick showing all the new shades in an interactive, playful environment. This display had to have a strong visual impact while providing consumers with an opportunity to test the various shades of lipstick that are housed in a unique showcase.

Product: Mountain Air Filter Registers
P-O-P company: Wilton-Connor Packaging, Charlotte, N.C.; Creative Energy Inc., Johnson City, Tenn.
Distribution: Home centers, mass merchants, drugstores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Best Dressed Homes has created a variety of display options for its Mountain Air filters to make them appealing for a broad range of home center stores, mass merchants and drugstores.

Retail chain: Wal-Mart Stores Inc.
Marketer: Sharp International
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Purpose of display: As part of a tri-vendor program, this countertop display was made exclusively for Wal-Mart to showcase three different watch brands.

Client: Seiko/Pulsar, Mahwah, N.J.
Distribution: Hip hop shops, alternative sport stores and trend-setting retail environments
Size of Run: 500
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Jewelry