Countertop Displays/Mats

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: ChapStick products
Objective: The display had to have a small footprint, offer 96 pieces of ChapStick products, build brand equity, be easy to refill and be cost-effective. The client wanted to be more visible in the convenience store industry.
Introduction: July 1998
Construction/Materials: Injection-molded parts with a mounted, printed litho label
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: The State of Michigan Lottery, Lansing, Mich.
Products Promoted: "The Big Game" and "The Lotto" lottery games
Objective: To create a one-piece changeable counter mat so retailers can display the current jackpot where customers are making change.
Introduction: September 1998
Construction/Materials: Polycarbonate, rigid vinyl, foam backing
P-O-P Company: Continental Identification Products Inc., Sparta, Mich.

Product: Kid's meal toys
Number of displays: 5,000
P-O-P companies: Rapid Displays, Wicklander Printing, both of Chicago; Poster Display, Indianapolis; Wunderman Cato Johnson, Irvine, Calif.
Distribution: Franchised restaurants
Introduction: February 1999
Duration: Temporary
Construction: Corrugated cardstock
Display set-up: Retail staff
Taco Bell teamed up with Mattel Toys to offer Matchbox toy cars in its kid's meals.

Client: Great Brands of Europe, Stamford, Conn.
Product Promoted: Evian Bottled Water
Objective: To create a display that enables convenience store retailers to increase inventory by using new in-store locations, maximize impulse sales and solve their out-of-stock problems with bottled water. This merchandiser can be assembled vertically or horizontally and can be used in multiple configurations throughout the store.
Introduction: March 1998
Construction/Materials: Injection-molded high-impact polystyrene

Products: Sony phones, multiple carriers' phone service
Number of displays: 500
P-O-P companies: Thomson-Leeds Company Inc. (design and construction), New York; Ervin Montague Design (insert design), Pasadena, Calif.
Distribution: Carrier-direct stores and indirect sales channels such as electronic retailers
Introduction: April 1999
Duration: Permanent
Construction: Acrylic, vacuum-formed styrene with metal substructure, plastic and four-color litho
Display set-up: Retail staff

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.

Product: Premium cigars
Number of displays: 15,000
P-O-P company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Convenience stores, gas stations, restaurants, bars, tobacco shops, mass merchants, drugstores and supermarkets
Introduction: December 1998
Duration: Permanent
Construction: High-impact styrene body; clear crystal styrene front cover; woodgrain decals; non-coated pricing decals
Display set-up: Retail staff or distributors