Countertop Displays/Mats

Client: Schieffelin & Somerset Co., New York
Product Promoted: Moet & Chandon champagne
Objective: To secure placement of a minimum double row of cases, positioning the riddling board on top and astride the cases.
Introduction: January 1999
Construction/Materials: Injection-molded styrene, brushed metallic-finished styrene, steel cables
P-O-P Company: Display Products N.A. Inc., Ronkonkoma, N.Y.

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.

Product: Premium cigars
Number of displays: 15,000
P-O-P company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Convenience stores, gas stations, restaurants, bars, tobacco shops, mass merchants, drugstores and supermarkets
Introduction: December 1998
Duration: Permanent
Construction: High-impact styrene body; clear crystal styrene front cover; woodgrain decals; non-coated pricing decals
Display set-up: Retail staff or distributors

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses Lip Balm
Objective: To increase sales by conveying a fun message and reinforcing the collectible tin package for teen consumers.
Introduction: February 1999
Construction/Materials: Vacuum-formed tray and riser, gold chipboard die-cut platform
P-O-P Company: Triangle Container Corp., Philadelphia

Client: Goodmark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim snacks
Objective: To help communicate the brand at the P-O-P. The unit is designed to look like the product and holds Giant Slim, the company's large size stick.
Introduction: June 1999
Construction/Materials: Tin
P-O-P Company: Olive Can, Elgin, Ill.

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: ChapStick products
Objective: The display had to have a small footprint, offer 96 pieces of ChapStick products, build brand equity, be easy to refill and be cost-effective. The client wanted to be more visible in the convenience store industry.
Introduction: July 1998
Construction/Materials: Injection-molded parts with a mounted, printed litho label
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: The State of Michigan Lottery, Lansing, Mich.
Products Promoted: "The Big Game" and "The Lotto" lottery games
Objective: To create a one-piece changeable counter mat so retailers can display the current jackpot where customers are making change.
Introduction: September 1998
Construction/Materials: Polycarbonate, rigid vinyl, foam backing
P-O-P Company: Continental Identification Products Inc., Sparta, Mich.

Product: Kid's meal toys
Number of displays: 5,000
P-O-P companies: Rapid Displays, Wicklander Printing, both of Chicago; Poster Display, Indianapolis; Wunderman Cato Johnson, Irvine, Calif.
Distribution: Franchised restaurants
Introduction: February 1999
Duration: Temporary
Construction: Corrugated cardstock
Display set-up: Retail staff
Taco Bell teamed up with Mattel Toys to offer Matchbox toy cars in its kid's meals.