Countertop Displays/Mats

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Extra
Objective: To combine the visibility of a high-quality mirror with the authenticity of a Mexican serape, symbolizing the heritage of the product.
Introduction: February 1998
Construction/Materials: Wood, mirror, cloth
P-O-P Company: Advanced Mirror, Vernon, Calif.

Client: UDV North America, Stamford, Conn.
Product Promoted: Ron Anejo Aniversario Pampero Imported Rum
Objective: The client wanted an upscale backbar glorifier for its imported rum. It is packaged in leather bags, which needed to be an integral part of the display.
Introduction: May 1998
Construction/Materials: Fabricated acrylic, walnut base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Price Weber Marketing Inc., Louisville, Ky.
Product Promoted: Early Times Old Style Kentucky Whisky
Objective: Designed to hold 50 ml bottles of the product, this counter unit's goal was to increase product visibility at off-premise locations while encouraging impulse buying. The display incorporates a real horseshoe, which helps connect the consumer with the brand image.
Introduction: May 1998
Construction/Materials: Acrylic, aluminum horseshoe, screen printing

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
IQ Products Co. lets consumers see and sample all the products in its Envi skincare line in a comprehensive display.

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago