Countertop Displays/Mats

Client: Estee Lauder Inc., New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: To create a contemporary merchandiser for the launch of a new mascara and also to incorporate the company's full line of mascara in an all-inclusive, space-conscious display.

Client: Riviera Concepts Inc., Toronto
Producer: IDMD Manufacturing Inc., Toronto
Marketing Objective: The client wanted a tester/glorifier for the launch of its fragrance that would capture the essence of the fragrance, which is a modern, upscale, futuristic, floral scent.

Client: Upshot, Chicago
Products Promoted: Sony's "Xplod" product line
Objective: The goal was to create awareness for the product line on a display that is easy to set up. A free offer for Xplod clothing with the purchase of select products was also indicated.
Introduction: October 1998
Construction/Materials: Four-color process lithograph and B-flute corrugated litho-mounted to B-flute and die-cut; all components were preattached to reduce field assembly time
P-O-P Company: Rapid Displays, Chicago

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Extra
Objective: To combine the visibility of a high-quality mirror with the authenticity of a Mexican serape, symbolizing the heritage of the product.
Introduction: February 1998
Construction/Materials: Wood, mirror, cloth
P-O-P Company: Advanced Mirror, Vernon, Calif.

Client: UDV North America, Stamford, Conn.
Product Promoted: Ron Anejo Aniversario Pampero Imported Rum
Objective: The client wanted an upscale backbar glorifier for its imported rum. It is packaged in leather bags, which needed to be an integral part of the display.
Introduction: May 1998
Construction/Materials: Fabricated acrylic, walnut base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.