Countertop Displays/Mats

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To highlight the MGD brand and increase sales in key accounts through the development of two backbar glorifiers. To use motion to attract consumer attention in the dark and visually-cluttered backbar area.
Introduction: June 1998
Construction/Materials: Sintra rings with screen printing and four-color process, mini basketball, two part vacuum-formed styrene base, pressure-sensitive feet, electrical motor assembly

Client: Sidney Frank Importing, New Rochelle, N.Y.
Product Promoted: Grey Goose Vodka
Objective: To stimulate on-premise sales by securing prominent positioning and enhancing the quality image of the brand, which will help heighten awareness of the brand.
Introduction: June 1998
Construction/Materials: Solid maple base, 7-watt fluorescent light with a black granite laser-etched faceplate and clear acrylic disc for the bottle to sit on.
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: Seagram Americas, Lake Success, N.Y.
Product Promoted: Chivas Regal 12-year Scotch
Objective: To develop a modular product platform that could hold three to five bottles. The platform needed to organize the product and project brand awareness.
Introduction: March 1998
Construction/Materials: Black acrylic, anodized aluminum face plate
P-O-P Company: Flair Display Inc., Bronx, N.Y.