Countertop Displays/Mats

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To redefine the brand identity with a simple, consistent look.
Introduction: July 1999
Number of Displays: 7,700
Construction/Materials: Laminated ABS, screenprinted
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Seagram Americas, Lake Success, N.Y.
Distribution: On-premise bar and restaurant accounts
Size of Run: 300
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The tropical/nautical-themed bottle glorifier was designed to reinforce both the brand advertising and the brand image. It generated strong demand among retailers and helped lead to a 27% sales increase in those markets.

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Distribution: Goodyear company-owned outlets
Size of Run: 700
Producer: Tusco Display, Gnadenhutten, Ohio
Division: Permanent, Automotive Aftermarket

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 3,100
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago