Countertop Displays/Mats

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: 3Com Corp., Rolling Meadows, Ill.
Products Promoted: Computer modems
Objective: To gain a top-shelf position in OfficeMax stores with a high-tech, consumer-friendly look. This system was also designed to allow modems to be changed out as new models become available.
Number of Display: 250
Construction/Materials: Powder-coated metal, bright silver steel, chrome hex nuts, four-color process graphics, screenprinting, plastic
P-O-P Company: Visual Marketing Inc., Chicago

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Client: Palm Computing, Santa Clara, Calif.
Products Promoted: Palm III and Palm V Organizers
Objective: The displays demonstrate and differentiate the Palm product line to consumers in all electronics retail channels.
Introduction: March 1999
Number of Displays: 750
Construction/Materials: Injection-molded plastics; wood; litho-mounted, heat-bent and die-cut plastics
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.