Countertop Displays/Mats

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.

Client: 3Com Corp., Rolling Meadows, Ill.
Products Promoted: Computer modems
Objective: To gain a top-shelf position in OfficeMax stores with a high-tech, consumer-friendly look. This system was also designed to allow modems to be changed out as new models become available.
Number of Display: 250
Construction/Materials: Powder-coated metal, bright silver steel, chrome hex nuts, four-color process graphics, screenprinting, plastic
P-O-P Company: Visual Marketing Inc., Chicago

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Identity Group Inc., Cookeville, Tenn.
Producer: R/P Creative Sales Inc., Burbank, Calif.
Comments: This rotating display was designed to increase sales of custom stamps and signs. It features a header that attracts customers' attention from a distance. The removable panels can be changed periodically for the addition of new products.

Client: Hunter Douglas, Broomfield, Colo.
Producer: Thomson-Leeds Company Inc., New York
Comments: This program was designed to combine two collection's sample books in an effective, innovative sales promotion tool for Hunter Douglas distributors, retailers and door-to-door sales consultants. The sample case offers the customer an interactive and tactile experience when buying shades. The sample books have several removable, field-adjustable fabric decks, which demonstrate the beauty and quality of each fabric selection.