Countertop Displays/Mats

Client: 3Com Corp., Rolling Meadows, Ill.
Products Promoted: Computer modems
Objective: To gain a top-shelf position in OfficeMax stores with a high-tech, consumer-friendly look. This system was also designed to allow modems to be changed out as new models become available.
Number of Display: 250
Construction/Materials: Powder-coated metal, bright silver steel, chrome hex nuts, four-color process graphics, screenprinting, plastic
P-O-P Company: Visual Marketing Inc., Chicago

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Identity Group Inc., Cookeville, Tenn.
Producer: R/P Creative Sales Inc., Burbank, Calif.
Comments: This rotating display was designed to increase sales of custom stamps and signs. It features a header that attracts customers' attention from a distance. The removable panels can be changed periodically for the addition of new products.

Client: Hunter Douglas, Broomfield, Colo.
Producer: Thomson-Leeds Company Inc., New York
Comments: This program was designed to combine two collection's sample books in an effective, innovative sales promotion tool for Hunter Douglas distributors, retailers and door-to-door sales consultants. The sample case offers the customer an interactive and tactile experience when buying shades. The sample books have several removable, field-adjustable fabric decks, which demonstrate the beauty and quality of each fabric selection.

Client: Brita (USA) Inc., Oakland, Calif.
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: This unit provides an aesthetically pleasing method for highlighting the product, product benefits and performance claims. The display can be used with existing wave units to make it look like one continuous display piece.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force