Countertop Displays/Mats

Product: Ice Fresh hard candy
P-O-P company: Commander Packaging Inc., Chicago
Introduction: January 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Storck USA has introduced Ice Fresh candy with sample packets that are promoted via a combination power wing/floor display and a countertop unit

Client: Estee Lauder, New York
Product Promoted: Prescriptives Project Beige Tester
Objective: Project Star Magic was created as a new concept this year, and was designed to attract consumers by using highly reflective holographic foil. This unit, which can be used in both national and international markets, contains three drawers that hold the makeup and lipstick products to keep the units clean and encourage customer sampling.
Introduction: November 1999
Number of Displays: 1,000

Product: The Wall Street Journal Interactive Edition
Number of displays: 1,700
P-O-P companies: Brandesign (packaging and creative design) Monroe Township, N.J.; Inland Paperboard and Packaging (manufacture), Hackensack, N.J.
Distribution: Staples stores nationwide
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: Regular and Cherry Flavored ChapStick
Objective: To create a gravity-feed unit for blister packs that could be displayed in prominent areas. The client wanted to position its regular ChapStick along with the Cherry Flavored lip balm side-by-side.
Introduction: April 2000
Number of Displays: 3,500
Construction/Materials: Flexo-printed corrugated board for the bin, screenprinted vinyl for the "Rocket Booster" gravity-feed chutes.