Countertop Displays/Mats

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: Regular and Cherry Flavored ChapStick
Objective: To create a gravity-feed unit for blister packs that could be displayed in prominent areas. The client wanted to position its regular ChapStick along with the Cherry Flavored lip balm side-by-side.
Introduction: April 2000
Number of Displays: 3,500
Construction/Materials: Flexo-printed corrugated board for the bin, screenprinted vinyl for the "Rocket Booster" gravity-feed chutes.

Client: Timex Corp., Middlebury, Conn.
Product Promoted: Watches
Objective: To create a promotional display using permanent materials that shipped to the retailer pre-loaded with product.
Introduction: April 1999
Number of Displays: 3,000
Construction/Materials: HIPS styrene body, HIPS styrene vacuum-formed sides, metal loop hooks, four-color process graphics
P-O-P Company: Maro Display Inc., North Kingstown, R.I.

Client: Metrocall, Alexandria, Va.
Products Promoted: Motorola Wireless Messaging products
Objective: To create a visually stimulating presence for the launch of the Motorola communication devices in Walgreens stores nationwide.
Introduction: October 1999
Number of Displays: 2,500
Construction/Materials: Acrylic SPS board, off-set lithography
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Product: Automobile feature options
Number of displays: 1,500
P-O-P company: Santa Cruz Industries Inc., Santa Cruz, Calif.; Design Service Alliance, Tucson, Ariz.
Introduction: October 1999
Duration: Semipermanent
Construction: Plastic, cardstock
Display set-up: Retail staff
American Honda Motor Co. introduced this spoiler display for the Honda Acura, which includes LED blinking lights to replicate the look of brake lights.

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To showcase the Vans logo and gain attention in-store.
P-O-P Company: Display Boys, Costa Mesa, Calif.