Countertop Displays/Mats

Client: David Blank & Assoc, Seattle
Product Promoted: Project 2000
Marketing Strategy: The client wanted to expand the traditional customer base for this product by creating interest in office superstores.
Introduction: April 2000
Number of Displays: 1,000
Distribution: Staples stores
Construction/Materials: .010 and .020 vinyl, offset lithography, screenprinting, heat bending in base, adhesive tapeP-O-P Company: Rapid Displays, Union City, Calif.

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Product: 340 Series sprinkler
Number of display: 440
P-O-P company: JP Marketing Services Inc., Santa Fe Springs, Calif.
Introduction: July 1999
Duration: Semipermanent
Construction: Injection-molded plastic (sprinkler sample), vacuum-formed plastic (display base), die-cut pressure-sensitive labels, SBS board (backer)
Display set-up: Retail staff
The countertop display for Toro's 340 Series sprinkler head featured a visible replica of the product on a compact footprint. The display could also be mounted on a wall.

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Estee Lauder Inc., New York
Products Promoted: Spotlight Skin Tone Perfector
Marketing Strategy: This display was created to reintroduce the Spotlight Skin Tone Perfector product on its own counter display, which provided an impactful launch and increased testing and sales.
Introduction: November 1999
Number of Displays: 245
Distribution: Department stores throughout North America

Client: Elizabeth Arden, New York
Products Promoted: Lipstick, lip gloss and shimmering face lotion
Marketing Strategy: This unit was created to promote the client's transparent colors of lipstick and lip gloss with space for also displaying its shimmering face lotion. The company wanted to attract customers to these products by creating a "total look." By identifying the brand prominently and making the product testers easily accessible, the unit promotes trial and impulse sales.
Introduction: April 1999
Number of Displays: 5,000

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses Lip Balm
Marketing Strategy: By providing a highly visual and dimensional display that mirrors the product, this display was designed to attract the attention of teen consumers who would spend $3.99 on the mini-compact.
Introduction: December 1999
Number of Displays: 8,000
Distribution: Mass merchants
Construction/Materials: Vacuum-formed black coex plastic, corrugated prepack
P-O-P Company: Triangle Display Group, Philadelphia