Countertop Displays/Mats

Client: Elizabeth Arden, New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This display was created for the launch of the Green Tea line of fragrance products. To encourage trial use, testers are positioned on a brushed silver styrene platform at the front of the unit.

Client: Estee Lauder Inc., New York
Producer: IDMD Design & Manufacturing, Toronto
Comments: A visually attractive display was required to further highlight and emphasize the "In the Sun" and "Instead of the Sun" products that are available in the Sun/Self Action Estee Lauder Sun Care line. A wedqe-shaped stepped design was used to showcase the product in a clear and simple manner while maintaining a small footprint.

Client: The Boston Beer Co., Boston
Producer: C.D. Baird & Co., West Allis, Wis.
Comments: The objective was to create a highly visible unit that emulates the rich graphics and distinct style of the Samuel Adams six-pack carrier. Its design allows the retailer to utilize the unit as either a mobile or a pole topper for mass case stackings.

Product: The Wall Street Journal Interactive Edition
Number of displays: 1,700
P-O-P companies: Brandesign (packaging and creative design) Monroe Township, N.J.; Inland Paperboard and Packaging (manufacture), Hackensack, N.J.
Distribution: Staples stores nationwide
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: Regular and Cherry Flavored ChapStick
Objective: To create a gravity-feed unit for blister packs that could be displayed in prominent areas. The client wanted to position its regular ChapStick along with the Cherry Flavored lip balm side-by-side.
Introduction: April 2000
Number of Displays: 3,500
Construction/Materials: Flexo-printed corrugated board for the bin, screenprinted vinyl for the "Rocket Booster" gravity-feed chutes.