Countertop Displays/Mats

Client: Brita (USA) Inc., Oakland, Calif.
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: This unit provides an aesthetically pleasing method for highlighting the product, product benefits and performance claims. The display can be used with existing wave units to make it look like one continuous display piece.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Client: Elizabeth Arden, New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This display was created for the launch of the Green Tea line of fragrance products. To encourage trial use, testers are positioned on a brushed silver styrene platform at the front of the unit.

Client: Estee Lauder Inc., New York
Producer: IDMD Design & Manufacturing, Toronto
Comments: A visually attractive display was required to further highlight and emphasize the "In the Sun" and "Instead of the Sun" products that are available in the Sun/Self Action Estee Lauder Sun Care line. A wedqe-shaped stepped design was used to showcase the product in a clear and simple manner while maintaining a small footprint.

Client: The Boston Beer Co., Boston
Producer: C.D. Baird & Co., West Allis, Wis.
Comments: The objective was to create a highly visible unit that emulates the rich graphics and distinct style of the Samuel Adams six-pack carrier. Its design allows the retailer to utilize the unit as either a mobile or a pole topper for mass case stackings.

Product: The Wall Street Journal Interactive Edition
Number of displays: 1,700
P-O-P companies: Brandesign (packaging and creative design) Monroe Township, N.J.; Inland Paperboard and Packaging (manufacture), Hackensack, N.J.
Distribution: Staples stores nationwide
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country