Countertop Displays/Mats

Retail Channel: Mass Merchants
Display Type: Temporary Counter
Campaign: Maybelline Cool Effects Counter Display
Marketer: Cosmair
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Apparel & Fashion Accessories
Display Type: Temporary Counter
Campaign: Esprit Kids Eyewear Display
Marketer: Charmant Inc.
Producer: Charmant Inc., Sabae City, Fukui Pref., Japan
This display was developed to back up the first new release of the Esprit Kids Eyewear line in four years. The use of fluorescent acrylic material in contrast with the white Esprit logo creates visual impact and helps to enliven retail stores.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Signage
Campaign: Universal Pen Holder
Marketer: American Express
Producer: Thomson-Leeds Company Inc., New York

Retail Channel: Specialty Shops/Services
Display Type: Permanent Counter
Campaign: Tobacco Galleria Counter Display
Marketer: Consolidated Cigar Corp.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
This display was produced as part of a product repositioning which includes new packaging. The new design enables the client to customize the display for a retailer and offers the customer a one-stop smoke shop experience.

Retail Channel: Mass Merchants
Display Type: Permanent Counter
Campaign: Oster Hand Mixer "Indulgence" Display
Marketer: Sunbeam Corp.
Producer: Precision Point of Purchase, Prospect Heights, Ill.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: LifeSavers, Breath Savers and Ice Breakers products
Objective: The goal was to develop an eye-catching, upscale counter display to hold a variety of confection products on or around the checkout counter and to make it flexible enough to accommodate varying retail space restrictions.
Introduction: December 1999
Construction/Materials: Injection-molded, high-impact styrene base, pressure-sensitive labels
P-O-P Company: ImageWorks Display & Marketing Croup, Winston-Salem, N.C.

Product: i-Control watches
Number of displays: 2,950
P-O-P company: Maro Display Inc., North Kingstown, R.I.
Introduction: February 2000
Distribution: Mass merchants, specialty stores and department stores
Duration: Permanent
Construction: Acrylic
Display set-up: Retail staff
This acrylic countertop display highlights the newest technology from Timex, the i-Control setting system.

Client: David Blank & Assoc, Seattle
Product Promoted: Project 2000
Marketing Strategy: The client wanted to expand the traditional customer base for this product by creating interest in office superstores.
Introduction: April 2000
Number of Displays: 1,000
Distribution: Staples stores
Construction/Materials: .010 and .020 vinyl, offset lithography, screenprinting, heat bending in base, adhesive tapeP-O-P Company: Rapid Displays, Union City, Calif.

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto