Countertop Displays/Mats

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Retail Channel: Apparel & Fashion Accessories
Display Type: Permanent Counter
Campaign: Disney 30 Watch Mid-Tier Counter Display
Marketer: S.I.I. Marketing
Producer: Chicago Show, Northfield, Ill.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Temporary Counter
Campaign: Zoom Camera
Marketer: Olympus
Producer: Thomson-Leeds Company Inc., New York
The idea behind this display was to create a "spoof": instead of simply buying a new Olympus I Zoom Waterproof Camera, a consumer can now "do it yourself" and waterproof an old camera using the pre-cut sheets of plastic wrap from the display. An Olympus 3-D logo that is molded onto the front of the dispenser provides strong brand identification.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Signage
Campaign: Sony Street Style Headphone Display
Marketer: Sony Electronics
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Mass Merchants
Display Type: Temporary Counter
Campaign: Maybelline Cool Effects Counter Display
Marketer: Cosmair
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Apparel & Fashion Accessories
Display Type: Temporary Counter
Campaign: Esprit Kids Eyewear Display
Marketer: Charmant Inc.
Producer: Charmant Inc., Sabae City, Fukui Pref., Japan
This display was developed to back up the first new release of the Esprit Kids Eyewear line in four years. The use of fluorescent acrylic material in contrast with the white Esprit logo creates visual impact and helps to enliven retail stores.

Client: David Blank & Assoc, Seattle
Product Promoted: Project 2000
Marketing Strategy: The client wanted to expand the traditional customer base for this product by creating interest in office superstores.
Introduction: April 2000
Number of Displays: 1,000
Distribution: Staples stores
Construction/Materials: .010 and .020 vinyl, offset lithography, screenprinting, heat bending in base, adhesive tapeP-O-P Company: Rapid Displays, Union City, Calif.