How to Leverage Social-First Marketing for a Unified Content Strategy

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Monday, December 9, 2024 11:00 AM EST

Embracing a social-first approach alongside traditional marketing is essential for brands today. This approach taps into audience insights and connects across all the right platforms. As the conventional funnel becomes obsolete, viewing it as a flexible framework allows adaptation to how people actually shop now. Just look at the viral Glycolic acid by The Ordinary, which earned a spot in their product spotlight page. By mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

Key takeaways:

• Full-Funnel Strategy & Social Shopping: Brands need a full-funnel content strategy to stay relevant, with social platforms like Instagram and TikTok driving interest through authentic content.
• Shoppable Content: Shoppable content across platforms simplifies the buying process and boosts conversions -  no one wants to jump through hoops to buy something!
• E-commerce & Social Integration: Combining e-commerce with social media creates seamless shopping experiences, driving brand loyalty and instant access.
• Measuring Effectiveness: Social channels, like TikTok, can significantly boost awareness and conversions, as seen with The Ordinary’s Glycolic Acid.
• Martech Challenges & Integrated Workflows: Learn how streamlined tech stacks and efficient workflows improve team collaboration and speed.
• Flexible Consumer Journey: Brands must manage both traditional and non-linear consumer journeys and creator content across platforms.
• Evolving Marketing Strategies and Hybrid Marketers: Hybrid marketers focus on social engagement, with affiliate marketing helps brands connect consumers through social proof.

Speakers:

• Peter Van Brunt, Enterprise Director, Social & Creator Marketing, Bazaarvoice
• Lauren Thermos, Formerly at e.l.f. Beauty, Founder, NO SILVER BULLETS
• Lori Pugh, Director Events Content, Path to Purchase Institute

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