Retail Media

  • League of Leaders Examines Retailer Digital Media Platforms

    The Path to Purchase Institute hosted its 10th annual League of Leaders meeting on June 3-5 in Chicago, bringing together some of the industry’s most prominent professionals.
  • Target Reimagines In-House Media Company

    Target has revealed Roundel as the new name of its three-year-old, in-house media company as it signals plans to be a more aggressive player in the sector.
  • Kroger, Oikos Team to Draft Another Win

    For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.
  • Walmart Breaks with Triad to Unify Disparate Ad Sales Approach

    Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.
  • Teavana Finds Nirvana at Target

    How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?
  • Tyson and Kroger Influence Frozen Sales

    Sales of Tyson Foods' Grilled & Ready chicken were struggling as part of a total decline in foot traffic within the frozen department at Kroger stores. So the brand and retailer set out to develop a program that would drive awareness and trial by touting the product's convenience.
  • Kroger Precision Marketing (KPM)

    Kroger Precision Marketing officially launched in the fall of 2017. The new structure consolidates Kroger’s ad platforms under the KPM banner while seeking to expand and improve targeting capabilities through the use of first-party data.
  • Mastering Retailer Ad Platforms

    Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships.
  • Walmart Media Group (WMG)

    Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned earlier in the year.
  • Target Media Network (TMN)

    In its third year, Target Media Network comprises three major ad channels:; external websites under the Bullseye marketplace; and social media (primarily Facebook).
  • Oikos Drafts a Win at Kroger

    Yogurt brand supplies sweepstakes, leverages targeted digital advertising
  • Target Touts New Dove Line

    Target is shining a spotlight on a new line of skincare products from Unilever's Dove.