For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.
Sales of Tyson Foods' Grilled & Ready chicken were struggling as part of a total decline in foot traffic within the frozen department at Kroger stores. So the brand and retailer set out to develop a program that would drive awareness and trial by touting the product's convenience.
Kroger Precision Marketing officially launched in the fall of 2017. The new structure consolidates Kroger’s ad platforms under the KPM banner while seeking to expand and improve targeting capabilities through the use of first-party data.