The Path to Purchase Institute hosted its 10th annual League of Leaders meeting on June 3-5 in Chicago, bringing together some of the industry’s most prominent professionals.
Target has revealed Roundel as the new name of its three-year-old, in-house media company as it signals plans to be a more aggressive player in the sector.
For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.
Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.
Sales of Tyson Foods' Grilled & Ready chicken were struggling as part of a total decline in foot traffic within the frozen department at Kroger stores. So the brand and retailer set out to develop a program that would drive awareness and trial by touting the product's convenience.
Kroger Precision Marketing officially launched in the fall of 2017. The new structure consolidates Kroger’s ad platforms under the KPM banner while seeking to expand and improve targeting capabilities through the use of first-party data.
In its third year, Target Media Network comprises three major ad channels: Target.com; external websites under the Bullseye marketplace; and social media (primarily Facebook).
