Retail Media

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.

The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.

Following a successful pilot, the supermarket co-op is rolling out Freeosk's sampling kiosks to 95 ShopRite and The Fresh Grocer stores.

A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.