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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
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2024 Media Kit
Amazon Makes Meta, Snapchat Ads More Shoppable
New in-app shopping experiences for Prime members on Instagram, Facebook and Snapchat allows them to purchase products directly on the platforms.
Walmart, Target Get Exclusive 'Paw Patrol' Merchandise
Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.
Kroger Decouples Data With New Programmatic Solution
Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.
Insticator Launches in Australia, Expands CTV Ad Solutions
Insticator's acquisition of Australian multi-location marketing provider Balihoo has enabled the combined company to expand its CTV/BVOD, display and video advertising solutions in the region.
Celebrating P2PI's 2023 OmniShopper Awards Winners
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!
Shoprite GroceryTV Screen
Retail Radar: Walmart, Home Depot Offer Shoppable Ads
Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.
Best Buy's Holiday Livestream Promotions
Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive.
Walmart Targets Bravo Fans with Shoppable Episodes on Peacock
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
P2PI Research: Engaging Shoppers In-Store
P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
Albertsons Makes Online Recipes More Shoppable
Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.
Retail Media Summit UK Recap
Did you miss Retail Media Summit UK in London last month? Catch up on all you missed here.