The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant