Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.
Insticator's acquisition of Australian multi-location marketing provider Balihoo has enabled the combined company to expand its CTV/BVOD, display and video advertising solutions in the region.
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.