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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
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Digital Edition Archives
Pampers Brings Peppa Pig to Walmart for Potty Training
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.
NCSolutions Launches Clean Rooms for CPG Buyer Insights
The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
Walmart Focuses on CTV Ad Personalization
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.
Q&A: Mood Media and Vibenomics Merge
Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.
Mood Media Acquires Vibenomics
The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.
Retail Radar: Stores Grow Metaverse Footprint
Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Calling All Agencies: Take Our Retail Media Survey
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.
Alka-Seltzer Touts OTC at Amazon
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Weather Channel Alka-Seltzer Display Ad
Amazon Alka-Seltzer Brand Showcase