Displays & Signs

Client: 3M Co., St. Paul, Minn.
Size of Run: 500
Production Date: May 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Comments: Designed to secure display space during the annual fall clean-up period, this floor display cross merchandises Bissell's Pro-Tech carpet cleaning machine and products alongside 3M Scotch Gard carpet protector. Promoting the two brands together for the first time helped to secure virtually 100% placement.

Client: Lego Systems, Enfield, Conn.
Size of Run: 225
Production Date: September 2002
Producer: Trans World Marketing,
East Rutherford, N.J.
Division: Semi-Permanent, Toys
Comments: Black color, a curved header design and wing panels transform a standard gondola rack into an eye-catching destination for a cost of less than $300. The rack can be used as a freestanding display or can be backed up to another display or wall.

Client: Integer Group, Golden, Colo.
Size of Run: 4,225
Production Date: August 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise Illuminated or Motion
Comments: All 32 AFC and NFC team helmets are grouped by conference to help educate football fans. The sign is made of four-color screenprinted Sintra panels, PETG plastics, metal and neon tubing with dimming solid-state power supplies.

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,800
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Comments: The shelves on this floorstand were designed to accommodate either boxed product or individual suspended packages. To ease set-up, the five shelves slip into position without any tools, and the upright attaches to the base in one easy step.

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

Client: The Gillette Co., Boston
Size of Run: 245
Production Date: August 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Semipermanent, Supermarket Retailer
Comments: This display allows the Brookshire chain to merchandise $450 worth of Gillette products for both men and women at the front of the store.

Client: Shimano American Corp., Irvine, Calif.
Number of displays: 55
Construction: Steel
Distribution: Specialty sporting goods stores
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Comments: This sturdy fitting bench also holds samples of Shimano clipless pedals. The brand name is prominently used to reinforce the company's image.