Displays & Signs

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

One campaign won an OmniShopper Award in the "Packaging" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.