Displays & Signs

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

Menasha Packaging's Regina Bailey stresses the strategic imperative of integrating AI-driven insights, digital engagement and physical in-store execution into a unified, 360-degree omnichannel ecosystem.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.