Digital Marketing

Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

Here's a snapshot of an industry leader from the P2PI member community.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  

Here are ways for brands to stay relevant before, during and after major occasions.

September 10, 2025 Webinar: Join us for a clear, data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.