Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. BIC Enters Category with High-End Displays Buena Vista Home Video Launches Summer Decoder Sweepstakes Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Intel De-Mystifies High-Tech The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program First Previous 2291 2292 2293 2294 2295 Next Last
