Data & Analytics

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

The retailer's updated AI tool enhances search, personalization and product discovery across all banner apps.

The offering builds on Walmart’s $1 billion commitment to skills training through 2026.

Learn how the deal strengthens Circana’s global media measurement platform.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.