2025 Outlook: Emerging Retail Formats & Shopper Trends Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year. Home Depot Courts Non-Endemic Advertisers in New Deal Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. PriceSpider Rebrands as Wayvia, Unveils AI-Driven Commerce Intelligence Engine The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI. How Retail Data Is Rewriting the Script for CTV and Digital Audio Brands that lean into their audience insights are seeing better strategies and growth. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Hy-Vee Strengthens Retail Media Capabilities The Midwest grocer accelerates its retail media evolution through multiple partnerships. Midwest Grocer Coborn's to Launch Retail Media Network The Minnesota-based grocer is entering the retail media arena through a partnership with Digits Agency. Retail Media Playbook: Campaign Planning & Analysis Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild. Gopuff, Disney Launch Virtual Concession Stand on Streaming The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable. Kroger Consolidates Media, Loyalty and Insights Under RMN New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. First Previous 6 7 8 9 10 Next Last
