Data & Analytics

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.