Supermarket/Grocery

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.