Manufacturer

The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.

The second annual awards program spotlights the next generation of leaders in commerce marketing.

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

Path to Purchase Institute members have access to continually updated profiles covering all aspects of the top retailers in the U.S. Here’s a sampling of the latest updates, from headline makers to trends to intriguing intel.

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.