Consumer Attitudes & Behavior

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Mark your calendar for Path to Purchase Institute awards programs for 2025.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media.

Shoppers can earn points on partner promotions.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.