New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.
P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.
Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isnโt enough โ and how brands can rethink measurement to unlock true incremental value.