Consumer Attitudes & Behavior

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

The sparkling water market is far from flat.

Consumers want more control over their online search experience, especially by turning off AI summaries.

Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.