Online Promotions: Opportunity - Threat - Leverage Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations Size of Shopper Marketing Groups and Their Retail Contacts Black & Decker University Shopper Marketing Department Research SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing" Capturing Consumer Passion for Food at Retail A “First to the Table” White Paper from Kraft Foods Interscope Survey Finds Shopper Marketing Slowly Catching On The Hub's 2010 "Top 12" for Shopper Marketing Excellence Existing Functions Supporting Shopper Marketing Activity First Previous 6 7 8 9 10 Next Last
