Use of Emerging Tactics Shopper Marketing's Role in Brand Planning Shopper Marketing Funding Compensation Models Retailer vs. Co-Developed Campaigns Shopper Marketing Organization Structure 2011 Shopper Marketing Organization Participant Overview Aligning the Organization for Shopper Marketing Shopper Marketing Case Studies: Quaker Revamps the Hot Cereal Category Joint Win Planning Framework First Previous 5 6 7 8 9 Next Last
