Shopper Marketing Organization Structure 2011 Shopper Marketing Organization Participant Overview Types of Shopper Marketing Programs Shopper Marketing Solutions: Brand vs. Categories Brand and Sales Executives Shopper Marketing Experience Use of Emerging Tactics Shopper Marketing's Role in Brand Planning Aligning the Organization for Shopper Marketing Shopper Marketing Case Studies: Quaker Revamps the Hot Cereal Category Joint Win Planning Framework First Previous 5 6 7 8 9 Next Last