Target is stocking an exclusive, sustainable personal care line co-created by actress and talk-show host Jada Pinkett Smith.Hey Humans rolled out to Target and target.com earlier this year and comprises 20 deodorant, body lotion, body wash and toothpaste SKUs. Ranging in price from $3.99 to $5.99, the line is available in scents such as \u0026quot;Apple Matcha\u0026quot; and \u0026quot;Banana Aloe\u0026quot; or toothpaste flavors such as \u0026quot;Wintermint Chill.\u0026quot; The brand was co-founded by Pinkett Smith alongside beauty incubator Maesa, which has helped create brands such as TPH by Taraji and Dollar General\u0026#039;s Believe Beauty private-label cosmetics line.In stores, Hey Humans enjoys secondary merchandising via endcap displays communicating the brand is only available at Target and uses 99% plastic-free packaging. Instagram updates from the brand occasionally depict Smith and her family, including husband and actor Will Smith, using the products. Twitter updates and a dedicated website (heyhumans.com) also tout the brand. \u0026quot;What really inspired me was my kids, Willow and Jaden, who have educated me around the environment and the necessity to really shift habit in the way we consume,\u0026quot; Pinkett Smith told People. \u0026quot;I love personal care and I\u0026#039;m a beauty junkie, but recently I\u0026#039;ve had a lot of anxiety around packaging, and I thought, \u0026#039;What can I do in this space?\u0026#039; ... I really wanted to start with products that we use every day — toothpaste, deodorant, body wash — and find ways that we could have a more sustainable packaging.\u0026quot;Hey Humans deodorants are notably packaged in recyclable paper while bottles for the brand\u0026#039;s body lotions and body washes and tubes for its toothpaste are made from infinitely recyclable aluminum. \u0026quot;I\u0026#039;m old school, I really am, so all of this is very new for me,\u0026quot; Pinkett Smith told People. \u0026quot;I\u0026#039;m on a journey in regards to getting educated and just doing my part in regards to how I can be part of the sustainability movement. We\u0026#039;re always talking about, \u0026#039;Let\u0026#039;s save the planet.\u0026#039; At the end of the day, it\u0026#039;s really about how do we sustain humanity.\u0026quot;Target regularly teams with brands to roll out exclusive SKUs, most recently also partnering with Procter \u0026amp; Gamble\u0026#039;s Gillette on a new line of sustainable shaving products.