Toy, Hobby, & Games

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: APBI interactive kiosk systems, Alexandria, Va.
Products Promoted: Photo stickers on various computer-simulated backgrounds
Objective: This user-friendly display can accommodate more than one customer at a time. It creates interest in the sticker station technology while housing the computer hardware in a protective, secure environment. Interchangeable graphics enable the display to fit into any retail environment
Introduction: October 1997

Product: Yo-Yos
Number of displays: 2,500
P-O-P company: Graphic Communications of California, Huntington Beach, Calif.
Distribution: Independent toy and specialty retailers
Introduction: March 1998
Duration: Temporary
Construction: Corrugated
Oddz-On's new countertop yo-yo display is small, visually appealing and gives specialty retailers another way to market its products.

Client: Adams Manufacturing Corp., Portersville, Pa.
Products Promoted: Animal magnets
Objective: To give the product personality and increase the appeal to children.
Introduction: January 1998
Construction/Materials: E-flute corrugated with four-color process direct print
P-O-P Company: Weber Display & Packaging, Philadelphia

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.