Toy, Hobby, & Games

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.

It knows when to hold 'em

Client: Microsoft, Redmond, Wash.
P-O-P Company: Schutz International Inc., Morton Grove, Ill.
Division: Permanent, Toys
Size of Run: 5,400
Objective: To present the new ActiMates technology to consumers in a way that would demonstrate the innovations and educational values of this early learning system while showing how much fun the product will be for a child. The compact size of the display and graphic packages allowed for placement on endcaps and inline.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.

Client: Applause Inc., Woodland Hills, Calif.
Producer: Justman Packaging & Display, City of Commerce, Calif.

Client: Sony Computer Entertainment America, Foster City, Calif.
Product Promoted: NBA Shoot Out '97 software for the PlayStation game console
Marketing Objective: The floor graphic was one component of a P-O-P campaign to draw attention to and promote the game.
Producer: Beeline Group Inc., Newark, Calif.
Distribution: Software product superstores, toy stores, electronic product superstores
Quantity: 3,200
Materials/Process: Sub-surface screen print, 4-color process on 3M ControlTac
Introduction: February 1997