Toy, Hobby, & Games

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: APBI interactive kiosk systems, Alexandria, Va.
Products Promoted: Photo stickers on various computer-simulated backgrounds
Objective: This user-friendly display can accommodate more than one customer at a time. It creates interest in the sticker station technology while housing the computer hardware in a protective, secure environment. Interchangeable graphics enable the display to fit into any retail environment
Introduction: October 1997

Product: Yo-Yos
Number of displays: 2,500
P-O-P company: Graphic Communications of California, Huntington Beach, Calif.
Distribution: Independent toy and specialty retailers
Introduction: March 1998
Duration: Temporary
Construction: Corrugated
Oddz-On's new countertop yo-yo display is small, visually appealing and gives specialty retailers another way to market its products.

Product: Bath and beach toys
Number of displays: 650 of each
P-O-P company: Great Lakes Packaging Corp., Germantown, Wis.
Distribution: Independent specialty toy stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
These new displays for BRIO'S bath and beach toys feature two formats using only a few components to keep tooling costs as low as possible. They replace permanent racks that were sturdy but less design-conscious.

P-O-P Quells Confusion in Massive Promotion

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.